Digital signage is becoming more and more popular for the workplace. Digital signage is a form of electronic display that shows television programming, menus, information, advertising and other messages. Digital signs such as LCD, LED, plasma displays, or projected images can be found almost anywhere in private and public environments, like: retail, restaurants, hotels, or corporate buildings. This information that is used through digital signage helps promote company sales and advertising. These digital signs deliver messages to a targeted group at specific locations and at specific times.
Digital signage Displays usually controlled by personal computers or servers by way of proprietary software programs, avoiding any large capital outlays for the controller equipment.
Advertising using digital signage is a form advertising in which video content, advertisements and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times.
The market sees digital signage as more beneficial compared to static signage because content that updates frequently can be digitally updated, saving the cost of printing. Digital signage also has the ability to be interactive with embedded touch screens, movement detection and image capture devices.